Third Impact

In The Character Of Ray: ADVERMA Brings A Fresh Wind In CCV Advertising

Cross-media marketing campaign for one of the leading providers of cashless payment systems excited great attention Rohrbach / au i. d. Hallertau (mh) breath of fresh air, many companies would like take in their advertising. But often, it is only in a balmy breeze. In contrast to this, the ADVERMA has a communications agency in the metropolitan area of Munich the motto of fresh wind advertising & Marketing GmbH”once quite literally taken for their marketing campaign for the CCV Germany GmbH. And she could make one of the leading providers on the market for cashless payment systems, in a positive sense for their customers, the fuss. Companies that have in the broadest sense something to do with the payments, must radiate in particular seriousness and competence in their external appearance and in marketing.

Franz Felbermeir ADVERMA marketing consultants know too aggressive and obtrusive advertising concepts do not fit to rule”, was responsible for the campaign. Wanted in a conservative and difficult market environment that still stand out CCV Germany from the competition and increased attention to himself. The CCV (www.ccv.eu/ web/DE-de.htm) Germany GmbH with seat in AU i. d. Hallertau is a leading solution provider in the field of electronic transaction processing and VIP partner of world leader of VeriFone.

The upgraded by CCV and displaced cashless payment systems are used with regard to the payment at the point-of-sales of trade as well as in the health sector. The card terminal VX670 GPRS of CCV was this year as a top product trade 2011 “award. Elected to the top spot the Handelsblatt readers had the Terminal. The task for ADVERMA (www.adverma.de) was to bring fresh ideas in marketing and communication of CCV. Just in terms of the market introduction of the new evolution rearms series of world market leader of VeriFone, the CCV with its own software and distributes.