Why you should plan before positioning on the Internet. Not for nothing the great strategists say: the first strategy, then the communication the first serious mistake committed companies or people who make web positioning as a technique: be everywhere already and now for the best search engines see us and put a word related to the business of the company are first! is to thinkrightly, that the techniques (and worse, often read documents with the use of the word strategic) positioning consists of filling the site with words that compulsively repeated terms that randomly took as key words and then make everyone everyone put a link to their page. They use tools and technical resources of last generation without taking into account the message, concept, communication. Well, this is not SEO, less electronic marketing or thousand names that give to this activity. Web positioning must possess basic study of marketing (albeit Basic), a strategy, an implementation plan and an efficiency control.

To obtain a good job positioning and web advertising we must separate ourselves from the idea of:-imitate the competition, find remove idea and position ourselves with that concept is counterproductive where they try view. Your company should orient its marketing campaign according to the own and unique characteristics of your brand. -Believe that campaigns must be innovative. Communication must be effective not necessarily creative, should be profitable. Very few works of positioning are oriented or it takes into account a very important variable: the ROI (return of investments). This value must be positive to make our work truly effective. Obviously there are campaigns be launched to generates an objective that is not necessarily obtain sales or affiliate customers but for example make the public to relate a brand with a new product or service. This item is a great debate among colleagues: do really exist marketing campaigns oriented another thing not to be continued..? continued..