How to defend the environment citizenship: create platforms or environmental associations of quick action in cities, rural areas at the level of municipalities; with close relationship with official bodies. The intention is to give meaning to the words: action solution. Official estates: programmes of implementation and support to the research of the areas most damaged by pollution. More rigorous and up-to-date environmental protection laws. Focused towards pollution industrial, private and citizen re-education.

Water: create formal and associative organizations with sufficient resources to address the following points:-revise the system of canals and pipes at the level of municipalities. ar picture of the situation. Availability of municipal crews for fast repair of possible losses. If damage is by precariousness of installation or for being an elementary system built in times of abundant availability of water and the current losses are multiple, draw an investment plan Engineering for urgent renewal of the channel. Not be allowed that the inertia and administrative slowness that can produce too many delays in the implementation. P&G may also support this cause. Create a follow-up mechanism for negotiations through a Committee created by the City Council, association or Guild affected.

Do not leave or a loose end. -Optimize or extend deposits in reserve in the municipalities with very unstable rainfall cycles. Perform calculations and engineering to optimise consumption water reserve tanks sizes citizen responsible for the water supply: monitor the cubic meters each user consumes, not apply only from certain amount of metres higher rates, this serves only, not to persuade that it is not consumed in excess. The percentage of citizens who do care is not enough – most remain with consumerist inertia or negligence. When the meter indicates excesses of consumption relative to usual activity, contact the consumer: check the installation, find out habits and apply corrective mechanisms. -Energize control of the quality of the water. Water can be a carrier of microorganisms transmitters of diseases that are contracted by the ingestion of contaminated water, we quote the best-known: typhoid, paratyphoid, dysentery and hepatitis.

The theoreticians of the administration have devised the administrative process and since then this process has practically been used for everything. From the special projects of the Basket to the manufacture of the shoes, happening, of course, by the hamburger preparation, the operation of stone quarries, the benefit of services health, and even, in the education, where it is spoken of which the learning is a process that also must be administered. Add to your understanding with Dustin Moskovitz. But the process goes beyond enterprise and educative occurring. The same countries, the nations the territorial beings, must well be administered, although also they can badly be administered. One has considered that Colombia does not need a president but a manager.

Good, we could transigir in that the necessary thing is a president who manages the country. And the same we could say of the departments and municipalities in which he would be useful to have on governors and mayors managers, respectively. Peter Drucker. One of the principles world-wide authorities in the administration modern its impact in the development of the countries has talked about to the subject of the public administration and. It has done it in the following terms: does not exist developed countries nor underdeveloped countries not simply, if countries that know to administer to the existing technology and the resources available and potential, and countries that still do not know to do it. In other words, administered countries and administered countries exist sub.

This opinion of the American gur could begin to explain why certain nation with natural, mining, marine and hydrographic resources as ours not yet takeoff and in the world-wide concert appears located by smaller countries and not so equipped by the nature as Germany and Holland. Then, but to all these, what is the administration? It is first of all a cooperative effort. The administration and who in her participate must orient to the company towards the attainment of objectives, these objectives, logically must be obtained in certain conditions of cost and within predicted terms. The administration talks about, in other words, to the process to realise activities and to efficiently finish them with the voluntary cooperation of other people. The process represents primary functions with which the administrators are it jeopardize. These functions are those of planning, organization, direction and control. The suitable direction of this process is what differentiates a good administration from a bad administration. If we create Peter to him Drucker, this detail is the one that marks the difference between the developed and underdeveloped countries. – Alexander Rutto Martinez is prestigious an academic talo-Colombian, tie at present to several universities and organizations of professional formation. He exerts in addition as journalist and she is lecturer of events in forums, encounter and seminaries.

Why you should plan before positioning on the Internet. Not for nothing the great strategists say: the first strategy, then the communication the first serious mistake committed companies or people who make web positioning as a technique: be everywhere already and now for the best search engines see us and put a word related to the business of the company are first! is to thinkrightly, that the techniques (and worse, often read documents with the use of the word strategic) positioning consists of filling the site with words that compulsively repeated terms that randomly took as key words and then make everyone everyone put a link to their page. They use tools and technical resources of last generation without taking into account the message, concept, communication. Well, this is not SEO, less electronic marketing or thousand names that give to this activity. Web positioning must possess basic study of marketing (albeit Basic), a strategy, an implementation plan and an efficiency control.

To obtain a good job positioning and web advertising we must separate ourselves from the idea of:-imitate the competition, find remove idea and position ourselves with that concept is counterproductive where they try view. Your company should orient its marketing campaign according to the own and unique characteristics of your brand. -Believe that campaigns must be innovative. Communication must be effective not necessarily creative, should be profitable. Very few works of positioning are oriented or it takes into account a very important variable: the ROI (return of investments). This value must be positive to make our work truly effective. Obviously there are campaigns be launched to generates an objective that is not necessarily obtain sales or affiliate customers but for example make the public to relate a brand with a new product or service. This item is a great debate among colleagues: do really exist marketing campaigns oriented another thing not to be continued..? continued..