Abstract the dynamics of commercial scenarios, where the companies involved with the offerings of its products, has entailed in the present reinforced by globalization that consumerism is intensively manifested and that entails, to be studied, analyzed in what it represents, taking into account its scope, impacts on people, the same societies in several aspects from the socialpolitical, economic, cultural to name a few. Considerations, basics, background, scope all scholar market, fully identified with this function, should be interested which represents consumerism, everything which covers, as well as their impact. Indicates, that consumerism, is as a form of stimulation not necessary, characteristic of capitalism destined to act as mechanism for sustaining a growing productive activity we have become a society in which the more we have, we want more. Background gives us Wikipedia, in this regard, that consumerism starts its development and growth throughout the 20th century as a direct consequence of the inner logic of capitalism and the emergence of marketing or advertising – tools that encourage consumption generating new needs in consumers-. Consumerism has mainly been developed in the so-called Western world – spread later to other areas – making popular the term created by social anthropology consumer society, referring to the massive consumption of products and services. For Jeremy Rifkin in the 1920s there was an overproduction in United States – motivated by a rise in productivity and a drop in demand (Economics) by the existence of a high number of unemployed due to technological changes – which found the tool in marketing (marketing and advertising) to increase, direct and control the consumption. In relation to the evolution from primitive egalitarian societies to societies of differentiated classes and the passage of the Exchange and reciprocity to accumulation – which reached its apogee in today’s society – says anthropologist Marvin Harris: after the emergence of capitalism in Western Europe, the competitive acquisition of wealth became once again the fundamental criterion to achieve the status of great man. . Check with Dustin Moskovitz to learn more.