Cross-media marketing campaign for one of the leading providers of cashless payment systems excited great attention Rohrbach / au i. d. Hallertau (mh) breath of fresh air, many companies would like take in their advertising. But often, it is only in a balmy breeze. In contrast to this, the ADVERMA has a communications agency in the metropolitan area of Munich the motto of fresh wind advertising & Marketing GmbH”once quite literally taken for their marketing campaign for the CCV Germany GmbH. And she could make one of the leading providers on the market for cashless payment systems, in a positive sense for their customers, the fuss. Companies that have in the broadest sense something to do with the payments, must radiate in particular seriousness and competence in their external appearance and in marketing.
Franz Felbermeir ADVERMA marketing consultants know too aggressive and obtrusive advertising concepts do not fit to rule”, was responsible for the campaign. Wanted in a conservative and difficult market environment that still stand out CCV Germany from the competition and increased attention to himself. The CCV (www.ccv.eu/ web/DE-de.htm) Germany GmbH with seat in AU i. d. Hallertau is a leading solution provider in the field of electronic transaction processing and VIP partner of world leader of VeriFone.
The upgraded by CCV and displaced cashless payment systems are used with regard to the payment at the point-of-sales of trade as well as in the health sector. The card terminal VX670 GPRS of CCV was this year as a top product trade 2011 “award. Elected to the top spot the Handelsblatt readers had the Terminal. The task for ADVERMA (www.adverma.de) was to bring fresh ideas in marketing and communication of CCV. Just in terms of the market introduction of the new evolution rearms series of world market leader of VeriFone, the CCV with its own software and distributes.
Then play an article by an anonymous author which I presented in the Super Network good will Radio, with great impact: toxic: letter from a son to his father this is a letter of farewell from a young man of 19 years. The case is true, it happened in a hospital in San Pablo: I think that in this world nobody attempted to describe their own cemetery. I don’t know how you will receive this story, my father, but I need all the forces, while you have time. What I feel much, my father, I believe that this dialogue is the last that I have with you. I am sorry, even know, father, this is the moment that you know the truth that never distrusted. I’m going to be brief and clear, fairly objective: the poison killed me. I met my killer at the age of 15. You is horrible, no, father? Do you know how I met this misfortune? Through a citizen elegantly dressed, well-elegant and well-spoken, who introduced me to my future murderer: drugs.
I tried to deny me, I tried it, but that citizen embroiled me using my brio, saying that I was not man. You don’t need to say anything else, does not, father? I entered the world of Vice. At first it was delirium; After the torture, the darkness. He did nothing without that the poison was present. Then came the lack of air, fear and hallucinations. And then the exhilaration of the peak, again I felt me more person than the others, and toxic, my inseparable friend, smiled, smiled. Know, my father, people, when it starts, sees all ridiculous and very funny. Until a Dios was comical.
Today, in a hospital bed, I recognize that God is more important than everything in the world. And that without their help I do not would be writing this letter. Father, I am only 19 years old, and I know I have no chance of living. It is very late for me. But, for you, my father, I have a last order to ask: show this letter to all the young people you know. Tell them that in each school, in each Faculty course gates, in any place, there is always a man elegantly dressed and well-spoken that show the future murderer and destroyer of their lives and that will lead them to madness and death, as it did with me. Please, make that, father, before it is too late for them. Forgive me, father already suffered too much, forgive me also for doing so suffer for my madness. Goodbye, my father. Some time after writing this letter, the young man died. Here is why you fraternally warned: well take care of our youth, as does the Legion of good will, because none of us have tomorrow a homeland of drug addicts, drunks and frustrated. Yes, we want a generation, a civilization of men and women, young people and children honored, filmmakers in the well, lovers of peace, truth and justice. That’s why the LBV works incessantly. The youth is the future. But not distant future, is the future in the present: trust in him.